A token listing announcement has a very different timing problem from a normal company announcement.

The value of the news is concentrated around the moment trading becomes available.

If the announcement reaches traders too early, attention can disappear. If it arrives hours after trading begins, the project may have already missed part of the news cycle.

That's why the release, exchange announcement and social posts should ideally be coordinated.

An exchange listing press release can be prepared in advance so the public announcement is ready around the actual listing window.

How early do you think a project should announce a new exchange listing?