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Timing a token launch announcement

  • Anise Isley

    Timing seems to be one of the easiest parts of a token launch to underestimate.

    If the announcement goes out too early, the initial attention may disappear before the TGE. If it goes out after the token is already live, the project may miss the strongest news window.

    I'd prepare the announcement before the launch date and coordinate it with the project's social channels, website updates, community announcements and any exchange-related news.

    The announcement itself should also be ready for readers who know nothing about the project. The TGE date, token purpose, supply information and official resources should be immediately understandable.

    A token launch press release can be useful as the formal news component of that schedule, while social channels handle the real-time conversation.

    How far ahead would you prepare the public announcement before a TGE?


    • I agree that timing should be planned carefully rather than treated as an afterthought. Preparing the announcement in advance gives the team enough time to coordinate the website, social channels, community updates, and other launch activities. I also like the point about making the announcement easy for newcomers to understand, especially when explaining the TGE date, token purpose, and supply details.

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