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Do Hashtags Affect Instagram Search Queries Optimization?

  • Internet Incharge

    Hashtags have always been part of Instagram marketing, but I’m curious about how they fit into Instagram Search Queries Optimization today. Some creators say hashtags are less important now, while others still rely heavily on them for visibility. Have you noticed any connection between hashtags and search rankings? I’d like to understand whether using a mix of niche and broad hashtags still helps content get discovered or if keyword-focused captions are becoming more important.