When it comes to Search Engine Optimization, there isn’t an exact recipe, as
the ranking signals are now probably in the rage of thousands, we can’t pretend
we know exactly what they are. What we
know though, is how much of an impact optimizing the most important SEO factors
has ( in the real world ).
This article’s goal is to walk you trough what we consider
to be some of the most important SEO ranking factors in 2018.
While reading along, you will hear us mentioning about SEO
ranking factors as being on-page and of-page. Difference between them is:
SEO refers to factors taking place on your actual site, like content, urls and
SEO refers to actions taken to improve your site ranking and trustworthiness by
building the right inbound links network and social signals.
On-page SEO factors
· Content, Content, Content
Now, high quality
content is maybe the most important factor when it comes to on-page SEO. Try to keep your content lengthy, useful and
unique. Updated content is also liked by Google, but try to make low magnitude
changes when updating.
Make sure to contain
your keyword, be relatable to page’s content and be brief and descriptive. As
for the actual length, keeping it around ~60 chars is idea.
Make sure to contain your keyword and match your page title. It should be
human readable and words should be separated by hyphens while stop words and
punctuation should be avoided. Ideal URL
length is around ~60 characters, but everything under 100 characters is okay.
Site meta description
Although meta description is not that important as it used to, it can
offer you a lot of control over your indexed pages. It should contain your
keyword and be around 150 characters long, as Google’s May update truncates
everything above that.
§ Keyword in important HTML tags
Make sure your keyword is present in important tags, like H1, H2, H3,
bold and italic
Your images should have suggestive file names, alt descriptions even
captions and descriptions
Sitemap AND/OR Solid Internal Links Structure
Make sure not to have broken links and avoid redirects. If you are not
using a sitemap, your internal links structure should be well balanced and
avoid excessive internal links.
§ Robots txt
Make sure your robots.txt file is
not disallowing search engines to crawl any important sections of your website,
while keeping private internal stuff.
Make sure your site is protected by SSL encryption. You can now get free
certificates using something like Let's
Encrypt and Certbot.
Mobile friendliness is again one
of the most important factors of on-page SEO. Make sure your website is looking
good on all mobile devices.
Page speed is an important factor because it denotes the usability of the
site, just as the mobile optimizations.
§ Contact us, TOS and Privacy pages
pages mentioned above also denotes credibility not only for your users but also
for Search engines.
§ Links, Links, Links
Backlinks are the most important SEO factor, both on and off page.
However, your links must be high quality, from high authority domains, relevant
and similar websites links and also diverse links.
It is a common fact among SEO gurus that domain age and sometimes even registration
length makes your website look better for search engines. Also a clean domain
history is required for successful projects. Keyword present in the domain is also a plus,
but websites with keyword in domain and thin content might get penalized.
Server location, IP History
According to some experts, search engines tends to boost the ranking of
websites based on their server location and IP history, which should be clean
and with no spam antecedents. Also, keep in mind shared hosting servers are a
bit more risky than VPS/dedicated servers.
signals and Social usage
How many times your site or page has been shared on Facebook and Twitter
might actually make a difference, as social signals are always to keep in mind
when optimizing your SEO. As a starting pack, websites with Facebook pages that
has a lot of likes or a Twitter profile with many followers might just get you
the boost you are looking for. Also, as most of the real world business are on
LinkedIn, a profile on it might help you too.
Avoid ( Penalties )
Keyword stuffing in title / meta description
Using excessive keywords in your content, title, meta description or URLs
might get you penalized. You can use them multiple times in your content, but
just make sure they’re usage is in context and not forced.
· Paid / Low quality / Spammy Links
many things Google hates more than paid or spammy links. Make sure your link
building strategy is clean and safe.
· Pure / User-generated Spam
Google doesn’t like
spam, so try to stay in the safe zone as much as possible.
Duplicate content / pages
Google doesn’t like duplicate content, so avoid penalizations by not
duplicating content or pages. Use canonical tags when needed.
§ Sneaky Redirects / Doorway pages
Getting hacked / hosting malicious pages or
hosting piracy content
That's it for now guys! If you think I've skipped something important, let me know ;)
Take care and don't let your SEO go wild.