by Anna Kane , 7 months ago
When it comes to Search Engine Optimization, there isn’t an exact recipe, as the ranking signals are now probably in the rage of thousands, we can’t pretend we know exactly what they are. What we know though, is how much of an impact optimizing the most important SEO factors has ( in the real world ).
This article’s goal is to walk you trough what we consider to be some of the most important SEO ranking factors in 2018.
While reading along, you will hear us mentioning about SEO
ranking factors as being on-page and of-page. Difference between them is:
On-page SEO factors
· Content, Content, Content
Now, high quality content is maybe the most important factor when it comes to on-page SEO. Try to keep your content lengthy, useful and unique. Updated content is also liked by Google, but try to make low magnitude changes when updating.
§ Site title
Make sure to contain your keyword, be relatable to page’s content and be brief and descriptive. As for the actual length, keeping it around ~60 chars is idea.
§ Site URL
Make sure to contain your keyword and match your page title. It should be human readable and words should be separated by hyphens while stop words and punctuation should be avoided. Ideal URL length is around ~60 characters, but everything under 100 characters is okay.
§ Site meta description
Although meta description is not that important as it used to, it can offer you a lot of control over your indexed pages. It should contain your keyword and be around 150 characters long, as Google’s May update truncates everything above that.
§ Keyword in important HTML tags
Make sure your keyword is present in important tags, like H1, H2, H3, bold and italic
Your images should have suggestive file names, alt descriptions even captions and descriptions
§ Sitemap AND/OR Solid Internal Links Structure
Make sure not to have broken links and avoid redirects. If you are not using a sitemap, your internal links structure should be well balanced and avoid excessive internal links.
§ Robots txt
Make sure your robots.txt file is not disallowing search engines to crawl any important sections of your website, while keeping private internal stuff.
§ Mobile friendly
Mobile friendliness is again one of the most important factors of on-page SEO. Make sure your website is looking good on all mobile devices.
§ Page speed
Page speed is an important factor because it denotes the usability of the site, just as the mobile optimizations.
§ Contact us, TOS and Privacy pages
The pages mentioned above also denotes credibility not only for your users but also for Search engines.
Off-page SEO factors
§ Links, Links, Links
Backlinks are the most important SEO factor, both on and off page. However, your links must be high quality, from high authority domains, relevant and similar websites links and also diverse links.
§ Domain age
It is a common fact among SEO gurus that domain age and sometimes even registration length makes your website look better for search engines. Also a clean domain history is required for successful projects. Keyword present in the domain is also a plus, but websites with keyword in domain and thin content might get penalized.
§ Server location, IP History
According to some experts, search engines tends to boost the ranking of websites based on their server location and IP history, which should be clean and with no spam antecedents. Also, keep in mind shared hosting servers are a bit more risky than VPS/dedicated servers.
· Social signals and Social usage
How many times your site or page has been shared on Facebook and Twitter might actually make a difference, as social signals are always to keep in mind when optimizing your SEO. As a starting pack, websites with Facebook pages that has a lot of likes or a Twitter profile with many followers might just get you the boost you are looking for. Also, as most of the real world business are on LinkedIn, a profile on it might help you too.
Bonus: To Avoid ( Penalties )
§ Keyword stuffing in title / meta description
Using excessive keywords in your content, title, meta description or URLs might get you penalized. You can use them multiple times in your content, but just make sure they’re usage is in context and not forced.
· Paid / Low quality / Spammy Links
There aren’t many things Google hates more than paid or spammy links. Make sure your link building strategy is clean and safe.
· Pure / User-generated Spam
Google doesn’t like spam, so try to stay in the safe zone as much as possible.
§ Duplicate content / pages
Google doesn’t like duplicate content, so avoid penalizations by not duplicating content or pages. Use canonical tags when needed.
§ Sneaky Redirects / Doorway pages
§ Getting hacked / hosting malicious pages or hosting piracy content
§ Hiding text
That's it for now guys! If you think I've skipped something important, let me know ;)
Take care and don't let your SEO go wild.
Web applications are getting more powerful, therefore the tools for building them need to increase in power too. Web frameworks are becoming better and they make the whole web development process a piece of cake.
While the availability of different frameworks is cool, it generates confusion among developers. Questions like “Which is the best framework?”, “Which is the easiest to learn?”, “Which framework do companies use more?”, are raised.
In this article, we would have a brief overview of the three big frontend web development frameworks, Angular, React, Vue.
We would be looking at the three frameworks in alphabetical order.
Open sourced in 2010, Angular is a powerful web framework created by Misko Hevery. Angular was built as a side project while Hevery was a developer at Google.
Open sourced in 2013, React was created by Jordan Walke. Just like in the case of Angular, React was created while Walke was an employee of a big company, this time Facebook.
Unlike Angular, React is not a framework, instead it’s library. React was built under the influence of XHP which serves as an HTML component for PHP.
React uses JSX, which adds XML/HTML syntax to React applications. The main objective of creating the library was to build HTML components and it does it well.
Open sourced in 2014, Vue was created by Evan You. Unlike React and Angular, Vue wasn’t built with the influence of any big company.
Vue is more like a combination of React and Angular as Evan You merged what he felt were the best components of both frameworks. Vue is used to build event driven web applications using native web APIs, HTML templates and CSS.
Angular, React and Vue are powerful frontend web frameworks, they also have their best use cases.
To wrap it up, let’s take a look at some of them: Angular is the best tool to use for single page applications, React is the best for DOM management, Vue is best for building event driven web applications.
the evolution of technology started, we’re in a constant state of change. Every
year we make some of the assumptions and estimates regarding the new technology
trends for the New Year. Most of those estimates are in actual are informed
guess, based on the ongoing work in the variety of fields. So, if you love to
stay update or if you love the latest technology trends, this piece of writing
is all about your fantasies.
In this writing output, we will discuss some of the most awaiting tech trends of 2019. So, keep on reading to know more.
1. Data privacy
With the involvement of the internet in the most vital decision of our lives, our privacy has become more prone to privacy breaches. Among all internet of things devices, it becomes effortless for hackers to perform data breaches. With the new tech trend discussion going on, here are the two most positive and latest trend in data security. Zero knowledge proof is the technological trends that will enable the users to enhance the transactions security with the use of mathematics.
Along with Zero Knowledge Proof, the trendsetters are also working towards securing the businesses with the continuous adapting technology-CARTA. CARTA is the abbreviation for Continuous adaptive Risk and Trust Assessment, and it offers the maximum protection by adopting according to the nature of business transaction and experiences.
2. Artificial intelligence
Automation is the new buzz in the market and every business regardless of the nature of service offering is indulge in it. Artificial intelligence is the part of automation and no matter how old this technology might get. But the advancement in it will always pose the potential to change our lives for good. The concept of artificial intelligence comprises machines that portray intelligence akin to human and perform task accordingly. With the further advancements in the artificial intelligence, now we will make the machine capable of making a decision based on experience.
3. Machine Learning
Machine learning is a type of artificial intelligence. As we have mentioned above that now, the developers are moving towards making the machine capable of decision making this is what machine learning is all about. With the help of machine learning, now the machines do not have to depend on the formulas, codes and algorithms to perform tasks as now they can perform according to the experience and situations.
4. Robotic process automation
The automation process does not end t artificial intelligence or machine learning, but it goes way beyond that to RPA. RPA is the technological facility that offers ease and convenience to the businesses and individual as a whole. It assists with the automation of the processes, facilitating the transactions and dealing with large piles of data. In 2019, we will witness more advancement into the field of RPA, although it is posing a threat to the employment status across the globe, however, at the same time in the automation field, it is creating lucrative opportunities as well.
Well, yes, most of you will think that it is related to cryptocurrencies till now. However, with the changing pattern of security and demand for a secure and safe working environment, the blockchain has become one of the most sought-after technology.
The blockchain is the term used for the process which is widely in use for the protection of transaction information in cryptocurrencies. A blockchain will allow only the flow of information in one direction i-e in forwarding direction and thus protect the data from being misused. Due to the one way flow of data, cryptocurrencies are the most secure form of the transaction now, and the indulgence of blockchain process in another field will help to gain the same safety.
6. Virtual reality and augmented reality
In the start, virtual reality only offers the creativity in the field of games. However, with the new insight into the field of virtual reality, now the developers are more concerned with the use of this technology in almost every other field. Virtual reality is something that tends the person to immerse into a certain environment where on the other hand augmented reality offers a more enhanced environment. The use of VR and AR in 2019 will be more inclined to be used in security, medical and training fields.
7. Internet of things
Isn’t it feel fantastic to control most of your life through a simple internet connection and a device? Well, the internet of things is all about connecting various things through a single platform. The advancement in the IoT leads us to control our lives, our appliances and protect our homes. This cloud technology is connecting the various devices over cloud through simple internet connectivity and that pretty much our future.
8. Edge computing
One step ahead of cloud computing, edge computing offers the users a facility of small data centers, It can process the data without being connected to the centralised station. This not only helps us to manage the large piles of data but also save lots of time.
9. 3D printing
By just adding the little bit of information in the system now you can make any 3D model. In 3D printing, a model is prepared under the supervision of a computer in which the material is added together, and then the machines follow the commands from a computer.
10. Digital twins
Who does not want to be at two different places at the same time? Well, we all love to experience it. The digital twins are the digital representation of anything in the real world. In 2019, we will see more advancement into this technology to get more on the real world affairs.
So, we have mentioned some of the most expected trends that are going to be on top in the year 2019. If you know any new trend or want to share your experience with any of this technology, we are more than hearing all you need is to do let us know about it in comments.